Panjaitan, T. W. S., Indrawati, L. ., & Christian, A. . (2025). THE INFLUENCE OF ENVIRONMENTAL BELIEFS, ATTITUDES, MORAL OBLIGATIONS, AND SUBJECTIVE NORMS ON GREEN CONSUMER BEHAVIOR IN SURABAYA’S STAR HOTELS. Jurnal Keuangan Dan Bisnis, 23(1), 83-97. https://doi.org/10.32524/jkb.v23i1.1325