Jurnal Keuangan dan Bisnis 2022-03-29T07:26:51+00:00 Ega Loevani Open Journal Systems <p>JKB: Jurnal Keuangan Dan Bisnis <a href="">e-issn 2580-1236</a> dan <a href=";1180427881&amp;1&amp;&amp;">p-issn 1693-8224</a> diterbitkan oleh STIE Musi Palembang yang sekarang berganti nama menjadi Univeristas Katolik Musi Charitas secara berkala dua kali setahun yaitu bulan Maret dan Oktober. <span style="line-height: 20px;">Tujuan penerbitan adalah untuk menyebarluaskan hasil-hasil penelitian kepada para akademisi dan praktisi yang tertarik pada bidang keuangan dan bisnis. </span><span style="line-height: 20px;">Lingkup isi artikel yang dimuat dalam JKB ini adalah bidang ekonomi, manajemen , Keuangan Bisnis dan akuntansi.</span></p> Pengaruh Pelatihan Pemasaran Digital Terhadap Kinerja UMKM di Masa Pandemi Covid 2022-02-02T06:50:02+00:00 Anis Marjukah <p><em>Research objective to analyze the role of digital training in improving the performance of MSMEs during the Covid-19 pandemic. The history of the Indonesian economy, MSMEs, is a strengthening of the nation's economy. The Covid-19 pandemic storm, requires MSME actors to transform into the digital era in order to maintain resilience and improve their performance. Strengthening MSMEs with digital marketing training needs the government and other stakeholders. MSME actors in DIY, participants in digital marketing training are the population in this study. Sampling technique: simple random sampling, a total of 112 selected samples. SEM approach, with data processing supported by the LISREL program was used as an analytical tool.Finding that digital marketing training has a positive and significant impact on improving the performance of MSMEs.Theoretical implications provide an explanation of the role of digital marketing training in improving the performance of MSMEs. Practical implications: to improve performance, MSME actors need to implement digital marketing, starting with digital marketing training</em>.</p> <p><strong><em>Key words</em></strong><em>: Digital Marketing; MSME’s Performace; Training.</em></p> <p> </p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis Financial Ratio Analysis Of State-Owned Enterprises (SOE) In The City Of Palembang 2022-02-02T06:43:55+00:00 Muhammad Ichsan Siregar Afriyadi Cahyadi Alghifari Mahdi Igamo Abdullah Saggaf Rifani Akbar Sulbahri <p>This study aims to determine the solvency and profitability of State-Owned Enterprises (SOE) in the city of palembang. This study uses a quantitative descriptive approach. The population of this research is State-Owned Enterprises (SOE) and the sampling method was PT. Pupuk Sriwidjadja (Persero) and PT. Semen Baturaja (Persero) was period 2014-2018. The solvency ability of PT Pupuk Sriwidjadja (Persero), seen from the Debt to Asset Ratio and Debt to Equity Ratio, was in a bad condition from 2014-2018. Meanwhile, the ability of profitability to return on assets and return on equity has decreased period 2014-2018. The solvency ability of PT Semen Baturaja (Persero) seen from the Debt to Asset Ratio period 2014-2017 is in good condition. Meanwhile, in 2018 it was quite good and the Debt to Equity Ratio was in good condition in 2014-2018. Meanwhile, the ability of profitability to return on assets and return on equity has decreased period 2014-2018. The limitations of this study are of the many existing financial ratios, researchers only use the solvency and profitability ratios that represent each variable, the research period was only conducted for 4 years from 2014 to 2018, the sample used in this study is a state-owned company in the city of Palembang. The contribution of this research is related to the analysis of debt and income used by the Palembang city state-owned enterprises.</p> <p><strong>Keywords:</strong><strong><em> </em></strong><em>Solvency, Profitability, State-Owned Enterprises (SOE)</em></p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis Analisis Literasi Keuangan dan Faktor Demografi: Studi Pada Pasangan Muda 2022-02-02T06:40:45+00:00 Fransiska Soejono Anastasia Sri Mendari Irin Fitria <p>This study aims to describe financial literacy based on demographic factors. The respondents involved were 401. Data collection using questionnaires. Data analysis uses crosstabulation. Financial literacy uses index financial literacy calculations which are divided into two parts, namely basic financial literacy and advanced financial literacy. Demographic factors consist of gender, age, occupation, years of service, income, and education. The results showed that they who had more income were known to have better basic and advanced financial literacy. Some interesting things were found related to the continued financial literacy of young couples, namely men who are better than women, the more age the better the literacy, the better the entrepreneurial literacy compared to those who work as employees, those who have a longer working period and Higher education has better financial literacy.</p> <p><strong>Keyword</strong>: demography, financial litearcy, gender, age, job</p> <p><span style="font-weight: 400;"> </span></p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis Dampak Covid-19 Terhadap Kinerja Saham Emiten Indeks LQ 45 2022-03-21T06:53:13+00:00 Meita rahmawati Patmawati Patmawati Dwirini Dwirini <p>This research is an event study research, where the researcher wants to see the content of information after the announcement of the Covid 19 case. The researcher uses a quantitative descriptive method with non-parametric analysis, using the Wilcoxon test to see the effect of performance with abnormal returns and trading activity before and after the announcement of an event. incident. Researchers used an observation period of 3 days before the announcement and 3 days after the announcement of Covid 19 by the President of the Republic of Indonesia. Hypothesis testing shows that the Z value of -2,469 with Asymp Sig (2-tailed) of 0.014 is smaller than 0.05, proving that there is a difference in abnormal returns before the announcement and after the announcement of the event, but on the contrary, testing trading activities before and after the announcement. shows a Z value of -1.838 with Asymp Sig (2-tailed) of 0.066, higher than the value of 0.05, so it can be concluded that there is no difference in the increase or decrease in stock trading volume activity significantly before and after the announcement of Covid-19.</p> <p> </p> <p><strong><em>Keyword</em></strong><em>: </em><em>Abnormal Return</em><em>;</em> <em>Trading Volume Activity</em><em>; Index LQ 45;</em><em> Coronavirus.</em></p> <p> </p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis Faktor-Faktor Penentu Strategi Korporasi Dalam Perubahan Teknologi Dan Kemampuan Inovasi 2022-02-17T07:33:28+00:00 Katharina Priyatiningsih <p><em>The management of a company needs to have a strategy to achieve effective and efficient performance and by understanding the appropriate corporate strategy it is also expected to be able to answer the dynamics of the environment, namely technological change with the company's ability to innovate. This research method uses a descriptive-explanatory approach to describe and explain technological changes and innovation capabilities that affect corporate strategy. The research instrument was used to collect data through a multilevel scale, interviews and observations from the analysis unit of property companies that are members of the real estate industry association. Data processing using PLS-SEM with a minimum sample of 10 times the maximum arrow pointing to the latent variable so that the minimum number of samples in this study was 20 samples, but to make it clearer, the data was enlarged to 32 samples. The findings of this study indicate that technological change in the property industry is more significant and influential than the ability to innovate. Changes in technology also have a significant impact on the ability to innovate. The order of determinants in technological change is financial technology, construction technology and new property technology, while the order of determinants in innovation capability is technological development, operations, and managerial.</em></p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis Analisis Pengaruh Harga Dan Promosi Terhadap Keputusan Konsumen Dalam Pembelian Produk Online Di Bukalapak 2022-02-11T03:55:26+00:00 roswaty roswaty <p>The objective of this research was to determine the influence of prices and promotions on online goods purchasing<br>decisions at Bukalapak with purchases concentration on fashion products. The tests were administered to 60 people<br>taken by using non probability sampling techniques, while the determination of respondents was taken through a<br>saturated sampling method. The technical analysis calculation was done by using the t test method, correlation test,<br>determination test and multiple linear regression test. The results of the t test showed that t count of X1 (price) was<br>2.498 at the level of sig 0.015 and t count of X2 (promotion) was 2.043 at the level of sig 0.048. The results of the<br>correlation test indicated that Y and X1 were 0.386, Y and X2 were 0.318. The result of the determination test was<br>0.682. The results of the multiple linear regression tests were Y = 2.264 + 0.263 + 0.218. The results of this research<br>revealed that prices and promotions had a positive influence on goods purchasing decisions. The most influential factor<br>in purchasing decisions online at Bukalapak was Promotion. Price factor remains a significant contributor for the<br>presentation of purchasing decision, because in Bukalapak can be made of bargaining system. Assessment of<br>satisfaction in the Bukalapak application on 19 March 2020 at 11am on Playstore show a rating 4,5 of 5,0 with a total<br>rating of 922.968 people. Bukalapak must maintain the price level by working with MSMEs and making several new<br>promotions.<br>Key word : Price, Promotion, Consumer Decision</p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis The Impact Of Job Hopping On Career Development Of The Millenial Generation 2022-03-29T07:26:51+00:00 Ega Leovani <pre style="text-align: justify;"><em><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Times New Roman',serif;">This study aims to determine the effect of job hopping on career development in the millennial generation in the city of Pelembang. The population in this study are employees of the millennial generation. The sample used was 95 respondents using purposive sampling technique. The data analysis technique used is simple regression, used to predict the effect of job hopping on the career development of the millennial generation. In this study, data collection techniques were carried out using a questionnaire. The results showed that job hopping had an effect on the career development of millennial generation employees in the city of Palembang.</span></em></pre> 2022-03-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis Pengaruh Profitabilitas(ROA), Leverage, Borad Size, Gender Diversity, Dan Struktur Kepemilikan Terhadap Integrated Reporting 2022-03-24T02:40:18+00:00 Dwi Soegiarto Yeni Novianti Zamrud Mirah Delima <p><em>Integrated Reporting is a concise communication about the company's strategy, governance, prospects, performance that leads to the external environment in order to create short, medium and long term value. This study aims to determine the effect of profitability (ROA), Leverage, Board Size, Gender Diversity, and Ownership Structure on Integrated Reporting. The data tested is secondary data. This type of research is quantitative with multiple linear regression data analysis techniques using the SPSS 25 application. The population of this study are companies engaged in banking services listed on the IDX for the period 2017-2020. Purposive sampling method was used to produce a sample of 63 samples. The results of this study indicate that leverage has a positive effect on integrated reporting while profitability (ROA), size of the board of directors, gender diversity and ownership structure have no effect on integrated reporting</em>.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> 2022-06-28T00:00:00+00:00 Copyright (c) 2022 Jurnal Keuangan dan Bisnis