ANALISIS PENERIMAAN PELANGGAN TERHADAP APLIKASI PLN MOBILE DENGAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)

Abstract

This study conducted a study and looked at the level of
acceptance of PLN Mobile Application users in the city of
Palembang. The method used is the Technology Acceptance Model
(TAM) method. The statistical test in this study uses the Statistical
Package for the Social Sciences (SPSS) program. using the
variables Perceived Usefulness, Perceived Ease of Use, Attitude
Toward and Acceptance of IT. The sample in this study were the
users of the PLN Mobile Application totaling 100 people by
determining the number of samples using the Slovin formula and
using simple random sampling techniques. The data obtained are
tested by testing classic assumptions and research results show that
Perceived Usefulness and Perceived Ease of Use partially or
separately affect the attitude of users or Attitude Toward Using,
Perceived Usefulness partially or separately affect the acceptance of
the PLN Mobile Application and indirectly supported by user
perceptions about the ease of use of the PLN Mobile Application or
Perceived Ease of Use. This study also proves that the factor of user
attitude or Attitude Toward does not affect the user's decision to
accept the PLN Mobile Application.