Analisis Pemanfaatan Akun Bisnis Instagram dalam Peningkatan Penjualan pada Gerai XYZ.Co

Abstract

This study aims to analyze the use of Instagram as a
social media which is currently one of the most widely used social
media by internet users around the world. Instagram has added a
service feature that allows users to change personal accounts into
business accounts for services for businesses to promote their
products. This also underlies the XYZ.Co Outlet which has activated
the Instagram business account feature to be able to market its
products and reach wider consumers. Utilizing a business account
through the Insight feature on Instagram really helps XYZ.Co Outlets
to view and monitor the activities and detailed information of its
followers, Instagram follower growth, product posting information
most preferred by Instagram users, to promotional media offered by
Instagram with promotional time and the radius of consumer distance
that can be reached by users. By using descriptive qualitative analysis
methods, obtained data that from the utilization of Instagram business
account feature, XYZ Outlets have posted an increase in sales
transactions per period, starting from October 2019 to April 2020. The
results showed that there was an increase in the number of
transactions per period that followed by sales that continued to
increase throughout the study period.