MELAMPAUI AGILITAS: PERAN AMBIDEKSTERITAS INOVASI DALAM MENDORONG PERTUMBUHAN SKALABEL BISNIS STARTUP SAAS

Authors

  • Robertus Adi Nugroho Universitas Katolik Darma Cendika
  • Maria Indah Lestari Sepungan Universitas Katolik Darma Cendika

DOI:

https://doi.org/10.32524/jkb.v24i1.1953

Keywords:

Strategic agility, Innovation ambidexterity, Startup Scalability, SAAS, Kapabilitas Dinamis

Abstract

Purpose - This study aims to examine how Strategic Renewal contributes to Startup Scalability through Innovation Ambidexterity, comprising exploration and exploitation, in Software as a Service (SAAS) startups. While strategic agility is widely recognized as a critical capability in dynamic environments, empirical evidence on how it is translated into scalable growth in emerging digital ecosystems remains limited.

Design/Methodology/Approach - This research employs a quantitative approach using a survey method. Data were collected from 181 strategic decision-makers in SAAS startups operating in Jakarta and Surabaya. The proposed research model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze direct effects, indirect effects, and mediation relationships among the variables.

Findings - The results indicate that Strategic Renewal does not have a significant direct effect on Startup Scalability. However, Strategic Renewal significantly influences both dimensions of Innovation Ambidexterity. Exploration has a strong and positive effect on Startup Scalability, whereas exploitation shows a non-significant and negative relationship. Further analysis reveals that exploration fully mediates the relationship between Strategic Renewal and Startup Scalability, while exploitation does not function as a mediating mechanism.

Practical Implications - The findings suggest that SAAS startups should not rely solely on strategic agility to achieve scalable growth. Instead, agility must be deliberately channeled into exploratory innovation activities such as experimentation, new feature development, and market exploration. Overemphasis on exploitative efficiency at early growth stages may constrain scalability.

Originality/Value - This study provides empirical evidence of full mediation by exploration in the relationship between Strategic Renewal and Startup Scalability, extending Dynamic Capability Theory in the context of digital startups. It highlights the asymmetric roles of exploration and exploitation and offers novel insights into growth mechanisms within emerging SAAS ecosystems.

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Published

2026-03-30

How to Cite

Nugroho, R. A., & Sepungan, M. I. L. . (2026). MELAMPAUI AGILITAS: PERAN AMBIDEKSTERITAS INOVASI DALAM MENDORONG PERTUMBUHAN SKALABEL BISNIS STARTUP SAAS. Jurnal Keuangan Dan Bisnis, 24(1). https://doi.org/10.32524/jkb.v24i1.1953

Issue

Vol. 24 No. 1 (2026): Jurnal Keuangan Dan Bisnis Volume 24, Number 1, Maret 2026

Section

Research Articles

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Copyright (c) 2026 Robertus Adi Nugroho, Maria Indah Lestari Sepungan

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