Kualitas Produk dan Kepuasan Pel Pengaruh kualitas produk terhadap kepuasan pelanggan provider Telkomsel kota palembang

Abstract

This study aims to determine the effect of product quality and promotion on customer satisfaction Telkomsel provider Palembang city. The sampling technique used is purposive sampling which is a type of non-probability sample. The number of samples used is 100 respondents who are Telkomsel provider users who have used Telkomsel providers for 3 months and are aged between 16-24 years. The data analysis method used is descriptive quantitative. The analytical tool used is multiple linear regression analysis with SPSS 25. The results show that product quality has a positive and significant effect on customer satisfaction of Telkomsel's provider in Palembang.