Bimbingan Teknis Problematika Dan Tata Kelola Usaha Wilayah Binaan Dinas Koperasi Dan Umkm Kabupaten Demak

Authors

  • Pancawati Hardiningsih Universitas Stikubank Semarang
  • Novita Mariana Universitas Stikubank Semarang
  • Ceacilia Srimindarti Universitas Stikubank Semarang
  • Sulastri Sulastri Universitas Stikubank Semarang

Keywords:

Technical Guidance, Business Plan, Canvas Business Model

Abstract

The failure of a business carried out by novice entrepreneurs occurs because they set up a
business without thinking. This happens because the preparation is not yet mature, so that it
develops its business on the fly and many adjustments must be made during the course of the
business because from the start the business model is not right. This happened to MSME players
and cooperatives under the guidance of the Department of Cooperatives and UMKM in Demak
Regency. The canvas business model is an alternative design using a business model, it will be
easier to get business certainty, it is easy to see the current state of the business and how to
advance it. This business model can also be used as a basis for creating a business plan.
Guidance is carried out as a form of understanding the introduction of a strategy to read
business conditions and potential, governance and growth up zone of internal and external
potential for good and structured management of MSMEs and cooperatives for business actors.
The result of this training activity is that cooperative managers and SME entrepreneurs have the
knowledge, insight and are able to make a business model that fits the business plan.

Published

2021-12-31