ONE-DAY WORKSHOP MEMBANGUN NILAI TRUST TERHADAP PRODUK LAYANAN PADA GENERASI Z DI METRO-LAMPUNG

Abstrak

Service products have invisible characteristics, are non-physical and place great emphasis on the emotional-personal aspects of their customers. In service products mediated by digital means, the effectiveness of the service delivery process is strongly influenced by the perception of trust value, namely the performance of the means in delivering reliable services. Given that digital means have a number of inherent limitations, it is necessary to build the perception of trust value. This approach was used by the Community Service Team of Musi Charitas Catholic University Palembang through the workshop "Building Trust Value Towards Service Products for Generation Z in Metro - Lampung". Community partners in the Generation Z category were 50 (fifty) people in Metro - Lampung. The results of the activity are the ability of participants to use 3 (three) approaches to explain the value of trust: (1) Understanding the value of products that can form the perception of service product benefits ie. trust because it has benefits; (2) Understanding the value of products that can attract interest in buying products ie. trust because of the value of products that attract buying interest; (3) Perception of product benefits that can attract interest in buying products ie. trust because of product benefits that attract buying interest. The one-day activity was responded positively by the participants. The participation level score for understanding the material presented was 4.18 (=Agree) on the statement "I understand the material presented by the speakers". Meanwhile, the participation level score for motivation to participate in the activity was 3.88. Using the one-sample test, the score of 3.88 has the same value as the score of 4.00 (significance level 0.278 > 0.05). This score is equal to 4 (=Agree) on the statement "I have a strong reason to come here and participate in this activity".